The Pelco Group has three main Brand Values all equal. These are Customer Centric, Excellence, and Consistency. These Brand Values are underpinned by a set of ideals. In addition,complianceandbusiness readinessare a given in the PELCO group.
Customer Centric
Customers are the lifeblood of our business. Our colleagues strive to understand and deliver on their perceptions and expectations, so we can guarantee they leave with a memorable experience ensuring a PELCO Service Station is their retailer of choice!
Excellence
Retail is detail! Delivering excellence in everything we do, is by design. We meticulously plan our store layouts, the products we sell, the foods we make and the services we provide on our forecourts!
Consistency
Consistency is crucial for the customer! We want our customers to visit any of our PELCO Service Stations day or night, knowing they will get the same quality service, prices, and services.
Our Ideals
Passion
We are passionate about retail which can be experienced through engaging with our colleagues and our product range and quality.
Driven
We have a strong commercial focus on ensuring efficiency.
Determination
We never give up, but we also know when to give up.
Quality
We understand quality costs and that quality counts for our customers Perfection; for the PELCO group it’s a given!!
Perfection
Perfection is a given at the PELCO Group. Anything else is not worth doing! Our standards are admired by our competitors.
Innovation
We are leaders in the industry, we don't follow others!
Aspiring
We are admired by our peers in the industry often being used by our brand partners to showcase new innovations
Madness
Our commercial sense and customer-centric focus ensure we know when a risk is a risk, and we know when it is an opportunity.