Our Values

PELCO Brand Values

The Pelco Group has three main Brand Values all equal. These are Customer CentricExcellence, and ConsistencyThese Brand Values are underpinned by a set of ideals. In addition, compliance and business readiness are a given in the PELCO group. 

Customer Centric

Customers are the lifeblood of our business. Our colleagues strive to understand and deliver on their perceptions and expectations, so we can guarantee they leave with a memorable experience ensuring a PELCO Service Station is their retailer of choice!



Retail is detail! Delivering excellence in everything we do, is by design. We meticulously plan our store layouts, the products we sell, the foods we make and the services we provide on our forecourts!


Consistency is crucial for the customer! We want our customers to visit any of our PELCO Service Stations day or night, knowing they will get the same quality service, prices, and services.

Our Ideals


We are passionate about retail which can be experienced through engaging with our colleagues and our product range and quality.


We have a strong commercial focus on ensuring efficiency.


We never give up, but we also know when to give up.


We understand quality costs and that quality counts for our customers Perfection; for the PELCO group it’s a given!!


Perfection is a given at the PELCO Group. Anything else is not worth doing! Our standards are admired by our competitors.


We are leaders in the industry, we don't follow others!


We are admired by our peers in the industry often being used by our brand partners to showcase new innovations


Our commercial sense and customer-centric focus ensure we know when a risk is a risk, and we know when it is an opportunity.
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